The development of this film project in 2019 was rather remarkable. Originally, we had planned to finish shooting in March of 2019, after a little over a year. And then we wanted to finalise the edit and post-production by the end of 2019. But then other things happened. Our stories and protagonists took to the… Continue Reading
A couple weeks ago, I had to summarise the “Wellbeing Economies vision”, for an internal document that we needed. I am neither a scholar nor a practitioner of wellbeing economics, but I still felt that the exercise of writing down what I had understood in our project to be valuable. Clearing one’s thoughts by putting… Continue Reading
When we first started thinking about this film in early 2018, Lorenzo Fioramonti was a professor for Political Economy in South Africa, who had given up his job, in order to get involved in Italian politics. He knew very little about the inside of politics, but the “5 Star Movement” had invited him to join… Continue Reading
I come from the dark side. Between 1994 and 1999, I studied at two business schools. Then I worked in advertising and marketing from 1999 until 2016 — for 17 years. First I was an employee in a couple of advertising agencies. Then I got a doctorate in Marketing and helped build our own specialised… Continue Reading
October was a “picture collection month” for us. We went back to both Scotland and Italy, to collect shots that would help us show the countries that we are speaking about in our film. And they are splendid countries indeed.
Since early 2018, we have spent a lot of time with our protagonist Katherine Trebeck. In the summer of last year, we also traveled to Costa Rica together, to film her while she was speaking at a conference about sustainable fashion, and while she met the Costa Rican First Lady. On that trip, she told… Continue Reading
I can hardly contain my excitement: the Scottish First Minister Nicola Sturgeon gave a TED Talk, and only two hours ago it was published on the TED.com website. In her talk, she makes the case for governments focussing the efforts of their work no longer on GDP, but on increasing the well-being of their citizens:… Continue Reading