When we first started thinking about this film in early 2018, Lorenzo Fioramonti was a professor for Political Economy in South Africa, who had given up his job, in order to get involved in Italian politics. He knew very little about the inside of politics, but the “5 Star Movement” had invited him to join… Continue Reading
I come from the dark side. Between 1994 and 1999, I studied at two business schools. Then I worked in advertising and marketing from 1999 until 2016 — for 17 years. First I was an employee in a couple of advertising agencies. Then I got a doctorate in Marketing and helped build our own specialised… Continue Reading
October was a “picture collection month” for us. We went back to both Scotland and Italy, to collect shots that would help us show the countries that we are speaking about in our film. And they are splendid countries indeed.
Since early 2018, we have spent a lot of time with our protagonist Katherine Trebeck. In the summer of last year, we also traveled to Costa Rica together, to film her while she was speaking at a conference about sustainable fashion, and while she met the Costa Rican First Lady. On that trip, she told… Continue Reading
I can hardly contain my excitement: the Scottish First Minister Nicola Sturgeon gave a TED Talk, and only two hours ago it was published on the TED.com website. In her talk, she makes the case for governments focussing the efforts of their work no longer on GDP, but on increasing the well-being of their citizens:… Continue Reading
I just read the text “Economic growth: a short history of a controversial idea” by Gareth Dale — and thought that some of its points merit mentioning here, as they relate to the core issue of our film project: the unhealthy obsession of most governments with GDP Growth, and how to end it. Dale’s text… Continue Reading
In the past weeks and months, we’ve been excited to notice how the Wellbeing Economics Governments have been making progress. New York Times About New Zealand’s Wellbeing Budget The most visible example may have been the New York Times article about New Zealand’s Wellbeing Budget. We were excited to see this in part also because… Continue Reading