Categories
WEGo in Practice Wellbeing Economies: Concept

A Breakthrough: The Scottish First Minister’s TED Talk – Let’s Move Beyond GDP

I can hardly contain my excitement: the Scottish First Minister Nicola Sturgeon gave a TED Talk, and only two hours ago it was published on the TED.com website. In her talk, she makes the case for governments focussing the efforts of their work no longer on GDP, but on increasing the well-being of their citizens:

In early 2018, we decided to tell the story behind the Scottish and other governments who were trying to join forces, to move beyond GDP, in the documentary film that this website is about, that we are currently editing, and that we are hoping to release early next year. Not knowing if this would happen, and not knowing how it would play out. The fact that the Wellbeing Economy Governments now exist, and that Nicola Sturgeon just delivered this courageous message brings us incredible joy. And reason for hope.