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WEGo in Practice Wellbeing Economies: Concept

The Scottish First Minister’s TED Talk – Let’s Move Beyond GDP

The Scottish First Minister Nicola Sturgeon gave a TED Talk — it was just published on the TED.com website. In her talk, she makes the case for governments to focus the efforts of their work no longer on GDP, but on increasing the well-being of their citizens:

In early 2018, we decided to tell the story behind the Scottish and other governments who were trying to join forces, to move beyond GDP. Not knowing if this would happen, and not knowing how it would play out. The fact that the Wellbeing Economy Governments now do exist, and that Nicola Sturgeon just delivered her courageous message is very exciting for our film project.

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